Sounders FC enroll at Wexley School for Girls

How's that for a headline, eh?

Yet it seems to be true. According to the linked blog:

Wexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released.

Wexley isn't just any ad agency, or even just any Seattle ad agency. They feature 21st-century retro-styled themes and tactics to reach a savvy tech-head audience.

Perhaps Sounders FC will 'out-quirky' even the long-running Seattle Mariners commercials? Give it a go, Girls!




In other SSFC business-side news, the club also has partnered with Digitaria to create 'a more compelling experience' online for Sounders FC fans.

"We wanted to bring the same level of excitement to our Web site that our team delivers on the field," said Bill Chapin, Director of Marketing and Partnership Development for the Seattle Seahawks and Sounders FC (www.soundersfc.com) "We looked at several digital marketing firms and Digitaria provides leading-edge expertise for creating highly engaging destination and social communities."

As part of the development of the new site, the Sounders FC will form a fan advisory board to help in the development of the redesigned site. The new site is scheduled to launch in February 2009.

On the scouting side, Sounders FC have shown their desire to get in with the big boys of world football by aligning themselves with Scout7. Scout7 is the world-wide leader and a pioneer in the delivery of information management systems in professional soccer. Its list of European clients has grown to nearly 100 since 2001.