Joe Roth lists a few goals

At the March 2008 World Congress of Sports Seattle Sounders FC owner Joe Roth talked about soccer in the USA and the way he'd like to build Seattle.

"We're going to put up a seating grid online that will be similar to what you see on Facebook," Roth said. "You'll be able to click around the stadium and see what groups you're sitting around. You'll be able to connect with other fans that much easier, so we're going to build an involved fan base.

"What we'd really like to do is pack the lower bowl at Qwest Field so that we'll have 20,000 people in close together. We'll put a tarp on the upper levels, not just to have there, but to advertise and have for live entertainment. We'll have music and visuals up there."